L’Eroica started in 1997 because of one man, Giancarlo Brocci, who admired the values of a past cycling so much that he wanted to reconnect others to the heritage that inspired much Italian history, literature, culture, and music. L’Eroica was also begun as a foundation for the protection and preservation of the last gravel roads in Tuscany. These romantic concepts led to the idea of L’Eroica, an event that initially saw 92 “hunters of feelings and emotions”, as the creator Giancarlo Brocci defines them.


It's an honour to welcome L'Eroica in Punta del Este. We feel proud about this country's hospitality, wide open to its country neighbours, with whom we share origins, culture and even mother tongue,  in most cases. South America is rich in culture and landscapes, many of them yet not full discovered. Eroica Punta del Este is a ride that begins and ends at the peninsula, a particular land appendix fully embraced by the sun from dawn to dusk, with the Atlantic Ocean at the east side and the River Plate on the west side. We invite you to discover it together, through white and asphalt roads, surrounded by the sea and the sierra, rediscovering the eroico's feeling and living the thrill of the conquest.

Welcome to Uruguay

Wedged like a grape between Brazil’s gargantuan thumb and Argentina’s long forefinger, Uruguay has always been something of an underdog. Yet after two centuries living in the shadow of its neighbors, South America’s smallest country is finally getting a little well-deserved recognition. Progressive, stable, safe and culturally sophisticated, Uruguay offers visitors opportunities to experience everyday ‘not made for tourists’ moments, whether caught in a cow-and-gaucho traffic jam on a dirt road to nowhere or strolling with mate-toting locals along Montevideo’s beachfront.

Short-term visitors will find plenty to keep them busy in cosmopolitan Montevideo, picturesque Colonia and party-till-you-drop Punta del Este. But it pays to dig deeper. Go wildlife watching along the Atlantic coast, hot-spring-hopping up the Río Uruguay, or horseback riding under the big sky of Uruguay’s interior, where vast fields spread out like oceans.

Source: The Lonely Planet



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